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味全布丁換新包裝 企業識別度降低
Oct 12th 2014, 11:55

頂新頻頻出包，不少民眾發起拒買頂新商品運動，頂新旗下的味全布丁，最近也換上新包裝，不儘味全Logo變小，連原本品名「味全雞蛋布丁」也將味全兩字拿掉，只留下「雞蛋布丁」四個字。對照味全原味優格上的味全Logo，味全雞蛋布丁的企業識別度明顯變低。

頂新頻頻出包，不少民眾發起拒買頂新商品運動，頂新旗下的味全布丁，最近也換上新包裝，不僅味全Logo變小，連原本品名「味全雞蛋布丁」也將味全兩字拿掉，只留下「雞蛋布丁」四個字。
記者陳易辰/攝影

記者陳易辰/攝影

記者陳易辰/攝影

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